Peugeot puts new importance on car & van rental from dealerships
Nexus Vehicle Management appointed to support Dealer Network in offering local rental services
23rd July 2010 - Leading low CO2 vehicle producer Peugeot is placing greater importance on car and van rental as a revenue opportunity within its 250-strong UK dealer network. Working in partnership with leading vehicle rental specialist, Nexus Vehicle Management, Peugeot is embarking on an ambitious programme to significantly increase vehicle rental business from its dealership network around the country.
Nexus has been appointed to manage the Peugeot Car and Van Rental Programme and will be integrating the Peugeot rental fleet into its IRIS rental management system. This will give Peugeot dealers market leading reservations and rental management tools to be able to manage rental activity as an integral part of their business operations.
"Nexus Vehicle Management has a tremendous track record in the vehicle rental management sector, with an innovative and entrepreneurial approach” said a Peugeot spokesman. "We were particularly impressed with the company's response to our desire to reinvigorate the car and van rental activity at our franchise dealerships. The outlets have a great opportunity to provide rental services to their local markets but need the tools and expertise to do this. We, therefore, aim to increase the number of locations operating the rental programme. We also see this initiative giving us renewed focus on rental sales at a national level.
"The innovative IRIS rental management system gives our dealers the ability to manage rental transactions in a highly efficient process. In our opinion, IRIS will make the whole process of renting vehicles at Peugeot dealerships much easier and more efficient for our customers, and open up new market opportunities for our dealers.”
Nexus will also be providing valuable guidance and advice on local marketing activities that will help generate increased rental business for the Peugeot dealers. Through increased product awareness and dealership profile to greater through-traffic to their showrooms as a whole, the rental programme will enable Peugeot dealers to offer their customers a full range of products for their automotive needs and, thereby, enhance their business performance overall in the long-term.
"Peugeot has a very clear strategy to extend the range of services offered to customers at a local level” confirmed Neil McCrossan, CEO, Nexus Vehicle Rental. "Offering short-term car and van rental is an obvious opportunity but it has to be achieved without
impacting on the new and used car sales and servicing activities and resources of the dealerships.
"We are, therefore, very excited to be working with the over 250 300-strong Peugeot retail network to implement a completely new vehicle rental programme. Utilising IRIS, we feel very confident that Peugeot dealers will be able to add value to their existing range of services, enhancing their overall customer proposition.”
